Study Mob is a web and mobile application for discovering local study spots. This is a prototype that’s created just for users in Charlotte, NC. It allows users to search for Charlotte's best study spots by selecting a specific part of the city or typing in a zip-code. The user can create a new recommendation and write a review.
The initial idea was to create an app that will allow users to form study groups, schedule events, and choose location that accommodates all their needs.
Users & Audience
A group of people with a common interest that want to study together.
I wanted to come up with a name that would be descriptive, short and memorable at the same time. The verb study described the central action of our users.
Then, I was looking for a synonym of the words buddy and group to describe our users. Some of the alternatives were the following words: alliance, society, bunch, league, and circle. My team decided on Study Mob.
Creating a logo was a process of adding a missing element to the brand name. The main idea of the app can be narrowed down to three words: study + groups + location. The letter "O" is placed in a middle of the word mob and it's perfectly balanced for the icon that represents location.
The colors were chosen to reflect: optimism, growth, good time, etc. The Sans Serif font reflects the modern feel.